Sub-category: Dogbane family
A trailing vine, spreading along the ground and rooting along the stems to form dense masses of groundcover individually 2 to 5 m across and scrambling up to 50 to 70 cm high. The leaves are opposite, nearly orbicular at the base of the stems and lanceolate at the apex, 3 to 9 cm long and 2 to 6 cm broad, glossy dark green with a leathery texture and an entire but distinctly ciliate margin, and a hairy petiole 1 to 2 cm long. The flowers are hermaphrodite, axillary and solitary, violet-purple, 3 to 5 cm diameter, with a five-lobed corolla. The calyx surrounding the base of the flower is 10 to 17 mm long with hairy margins. The closely related species Vinca minor is similar but smaller, with narrower, hairless leaves.
Vinca major is a commonly grown ornamental plant in temperate gardens/landscaping for its evergreen foliage. Blooms from early spring to autumn.